Giving back
Amidst the pandemic in 2020, all Group employees expressed their commitment to local communities in every one of our countries. The teams demonstrated the necessary agility to continue production whilst maximizing workplace safety for our staff.
Lactalis was able to adapt to reduce Covid’s impact on our entire value chain: maintaining milk collections from farmers, continuing deliveries to our customers, and so contributing to ensuring consumer access to essential food items. The teams also worked hard to support local stakeholders.
THREE CONCRETE EXAMPLES :
LACTALIS CANADA COMMITTED TO #FEEDINGTHENATION
To keep its promise of #Feedingthenation, our milk brand Lactantia was the first to join the local Quebec movement ‘Ça Va Bien Aller / It’s Going to Be Okay’ by donating 2% of its sales (up to 100,000 Canadian dollars) of Lactantia PurFiltre 2% milk to the region’s foodbanks. The campaign was strongly supported by staff on the Montreal site.
‘LACTALIS HEROES’: A LARGE-SCALE COMMUNICATION CAMPAIGN FOR OUR SOUTH AMERICAN STAFF
A major communication campaign called ‘Lactalis heroes’ and launched by Lactalis Brazil ran in all our South American countries. The aim: to show that all Group employees were heroes in the fight against Covid. Messages of acknowledgement and encouragement, testimonials, videos to promote health and safety guidelines, etc. were played on the Lactalis in-house radio and on screens at various Group sites.
SOLIDARITY ACROSS THE ENTIRE VALUE CHAIN
From March to June 2020, our Croatian subsidiary Dukat restructured our logistics to collect milk from the small producers threatened by the start of lockdown. In maintaining an outlet for this sensitive raw material, the Group facilitated continued dairy production in the country.
